Launched in 2015, Ruby’s Originals offers a sassy vintage twist on the usual vaping flavours. Founder and Director Sophie Cliffe set out to create a playful eye-catching brand with mouthwatering e-liquids which would stand out from the crowd.
All the Ruby’s flavours are the results of many months of careful testing and tasting by Sophie and her team! The e-liquids are manufactured by UK-based e-liquid connoisseurs Everything Liquid also known as IBI-MEDIA LTD. Each of our products are rigorously tested in small batches to ensure that they contain no nasties, they are working towards an ISO 9001 facility.
With a background in graphic design, Chelsea College of Art graduate Sophie created the stylish vintage imagery while her friend, artist Stephen Vincent, helped sketch Ruby’s six gorgeous girls. Perfecting the designs took many months as the pair worked to ensure each girl had her own unique character and style to match Ruby’s wonderful range of flavours.
As a smoker turned vaping enthusiast, Sophie is passionate about promoting Ruby’s to help people kick dirty smoking habits for something cleaner, more stylish and more delicious.