Launched in 2015, Ruby’s Originals offers a sassy vintage twist on the usual vaping flavours. Founder and Director Sophie Cliffe set out to create a playful eye-catching brand with mouthwatering e-liquids which would stand out from the crowd.

All the Ruby’s flavours are the results of many months of careful testing and tasting by Sophie and her team! The e-liquids are manufactured by UK-based e-liquid connoisseurs Everything Liquid also known as IBI-MEDIA LTD. Each of our products are rigorously tested in small batches to ensure that they contain no nasties, they are working towards an ISO 9001 facility.

With a background in graphic design, Chelsea College of Art graduate Sophie created the stylish vintage imagery while her friend, artist Stephen Vincent, helped sketch Ruby’s six gorgeous girls. Perfecting the designs took many months as the pair worked to ensure each girl had her own unique character and style to match Ruby’s wonderful range of flavours.

As a smoker turned vaping enthusiast, Sophie is passionate about promoting Ruby’s to help people kick dirty smoking habits for something cleaner, more stylish and more delicious.

Ruby's Originals

Dangerously appealing, punchy strawberry jam, with swirly ice cream and a hint of marshmallow. Available in 0mg, 3mg, 6mg.
Heavenly banana and cream, deliciously nutty with a hint of caramel. Available in 0mg, 3mg, 6mg.
Devine fruits of the forest with a hint of mint that relishes the taste buds. Available in 0mg, 3mg, 6mg....
Intensely iced mint, with ultra-fabulous hints of chocolate and cookie dough. Available in 0mg, 3mg, 6mg.
Naughty mojito twist, with a sprinkle of blueberry! Available in 0mg, 3mg, 6mg.
Zingy citrus pie, with a hint of vanilla. Available in 0mg, 3mg, 6mg.